There was a time in Jarrold’s history when the deli was hidden in a dingy corner, a small selection of local pastries and cheeses obscured by shelving, when cookware displays sprawled across the basement.
That slightly sad counter is very much a thing of the past, thanks to a carefully planned refit that’s expanded the shop’s offering enormously and created a swanky wine bar that wouldn’t look out of place in a posh London department store.