There’s one thing in particular that made it a dead cert I’d head to KERB Camden when it opened this week: I’m a total sucker for a good Instagram picture. I’m far from alone from this, and you can call it voyeuristic or narcissistic or any other kind of -istic, but as a generation we love to keep an eye on what other people are doing and share what we’re up to. We love it even more than mums on Facebook love sharing baby photos or inspirational quotes. More than sexists love hounding women off Twitter. More than Thailand holidayers love using photos of themselves next to drug-addled tigers on Tinder to show how well-travelled they are. That’s how much we love posting photos of lattes and avocados and our own faces (this remains the best quote on selfies).
So as much I’ll roll my eyes at restaurants saying their food is “Instagrammable”, I’m happy to use social media to find new things and places. Which is exactly what happened with Blu Top ice cream (pictured above), which serves up ice cream cookie sandwiches slathered in sauce and lured me to the KERB Camden street food market launch.